LLM Citation Strategy Template (Copy and Fill In)

This template turns an LLM citation strategy into a one-page working document. Copy each section into your own file, replace the examples in brackets with your details, and review it every month. It works for a small business or a marketing team, and takes about two hours to complete the first time.

Section 1: Brand Fact Sheet

The facts every page and profile should repeat exactly.

• Brand name (exact spelling): [Example: “Northwind Solar”]
• One-line description: [Installs home solar panels and batteries in Bristol and Bath]
• Markets and languages: [UK, English]
• Main products or services: [Panels, batteries, EV chargers]
• Price range (if public): [From £X]
• Website and main profiles: [URLs]

Section 2: Goal for This Quarter

Write one sentence. Example: “Be mentioned in AI answers to questions about home battery storage in the Bristol area, and make sure assistants describe our services correctly.”

Section 3: Priority Prompts

List 10 to 20 prompts. For each one, fill in:

1. Prompt text: [“Is a home battery worth it in the UK?”]
2. Buying stage: [problem / solution / comparison / brand]
3. Business value: [high / medium / low]
4. Currently mentioned? [yes / no, which assistants]
5. Who is cited instead: [competitor names, sites]

Section 4: Source Map

For your top prompts, list the sources assistants currently use and where you stand.

• Your own pages that should answer it: [URL or “missing”]
• Third-party sites that appear: [review site, trade body, newspaper]
• Your presence on those sites: [listed / not listed / outdated]

Section 5: Action Plan

Turn gaps into tasks. Keep each task concrete.

• Create: [New guide: “Home battery costs in Bristol, explained”]
• Improve: [Add pricing examples and author to existing FAQ page]
• Fix: [Update old address on two directories]
• Earn: [Offer local paper a comment on new energy grants]
• Technical: [Check robots.txt allows AI search crawlers; add Organization schema]

Section 6: Owners and Deadlines

Give each task one owner and a target week. Example: “Guide on battery costs: Priya, week 4”. A task without an owner usually does not happen.

Section 7: Monthly Review

Once a month, answer these questions in the document:

• Which priority prompts now mention us? Which still do not?
• Are brand facts in AI answers correct?
• Which new sources started appearing?
• What will we change next month?

Keep old reviews in the document so you can see trends over time.

Tips for Using the Template

• Keep it short. If the document grows past two pages, it stops being used.
• Share it with everyone who edits your website or public profiles.
• Start with fewer prompts and add more once the review routine works.
• Record what you changed each month, so you can connect actions to results later.

Section 8: Rules We Follow

• We only publish facts we can support.
• We do not buy reviews, links or forum posts.
• We do not promise anyone guaranteed AI placement.

For the thinking behind each section, read our guide to LLM citation strategy for brands. If you need help filling in Section 3, how to monitor AI citations shows a simple tracking method.

How Keboost Helps

Keboost can fill Sections 3 and 4 for you automatically by tracking your prompts across ChatGPT, Gemini, Claude, Perplexity and Copilot, and can help with Section 5 by creating focused content. Run a free AI visibility check to get your starting data, or see plans from €29/month.