E-E-A-T Audit Checklist for AI Search Optimization

To strengthen E-E-A-T for AI search, audit your site for four things: proof of real experience, visible author expertise, recognition from other sources, and clear signs of trust. Fix the gaps page by page, starting with the pages that answer your customers’ most important questions.

How to Use This Checklist

Pick your ten most important pages: homepage, about page, main service or product pages, and top articles. Score each item below as yes, partly or no. Fix the “no” items first. If you are new to the concept, start with our beginner’s explainer on E-E-A-T.

Experience Checks

• Do articles include first-hand details: real photos, specific numbers from your work, things that went wrong?
• Do product pages show how the product is used, not just copied manufacturer text?
• Do you share examples from actual projects (with permission), not invented ones?

Expertise Checks

• Does every article show a named author?
• Does each author have a bio page with role, qualifications and relevant experience?
• Are technical or regulated topics written or reviewed by someone qualified, with the review date shown?
• Is the content specific enough that an expert would recognise it as correct?

Authority Checks

• Are you mentioned or cited by trade publications, associations or local media? List them on a press or “as seen in” page with links.
• Do partners, suppliers or industry bodies link to you where it is natural?
• Are your profiles on major directories and review sites complete and consistent?
• Do you publish something others reference, such as data, guides or tools?

Building recognition takes time. Our guide on building AI authority for your business has ideas that do not rely on buying links.

Trust Checks

• Is the company’s legal name, address, phone and email easy to find?
• Are prices, terms, refund and privacy policies published and current?
• Are claims backed by sources, and are those sources linked?
• Are articles dated and updated when facts change?
• Are reviews genuine, with honest replies to negative ones?
• Do the same facts appear on your site, social profiles and listings?

Technical Checks That Support E-E-A-T

• Can AI crawlers access your important pages? Check robots.txt for accidental blocks.
• Is key information in HTML text, not only in images or PDFs?
• Do you use structured data such as Organization, Person and Article markup where relevant?

Structured data does not create trust on its own, but it helps machines read the facts you already show. See schema markup for AI understanding.

Prioritising Your Fixes

Quick wins usually include adding author bios, publishing a proper about page, fixing inconsistent contact details and dating your articles. Slower wins include earning press mentions and publishing original research. Re-run the audit every six months, because sites drift: authors leave, prices change, pages go stale.

Keep the audit in a simple spreadsheet with one row per page and one column per check. It makes it easy to assign fixes to people, see progress at a glance, and compare scores between audits. Share it with whoever writes your content so new pages meet the same standard from day one.

How Keboost Helps

Keboost shows how AI assistants currently describe you and which sources they rely on, which tells you where your trust signals fall short. We then create and distribute focused, factual content to fill those gaps. We do not promise rankings or mentions, but we make it easier for assistants to find accurate information. Run a free AI visibility check or view our plans.