Rewriting Content for Better AI Answers: Before and After Examples

The quickest way to improve how AI assistants describe you is often to rewrite the vague parts of your website. Replace slogans with facts, put answers first, and break long paragraphs into clear sections. The examples below show common “before” copy and a clearer “after” version. They are illustrations, not real clients.

Example 1: The homepage intro

Before: “We are passionate about delivering excellence and innovative solutions tailored to your unique journey.”

After: “Atelier Nord is an accounting firm in Lille that handles bookkeeping, VAT and annual accounts for freelancers and small companies with up to 50 staff.”

Why it helps: An assistant asked “accountant for freelancers in Lille” can now match you. The “before” text tells it nothing.

Example 2: A service page

Before: One long paragraph mixing gutter cleaning, roof repair and solar panel cleaning, with no prices or areas.

After: Three separate pages. Each starts with “We clean gutters on houses and small commercial buildings across Bristol and Bath. Most homes take one to two hours.” Then sections on what is included, how often to book, and typical cost.

Why it helps: Each page now answers one clear question, which makes it easier to cite.

Example 3: Pricing

Before: “Contact us for a custom quote.”

After: “Most bathroom renovations we do cost between €8,000 and €15,000. Price depends on size, tiles and whether plumbing moves. Small refreshes start around €4,000.”

Why it helps: People ask AI “how much does a bathroom renovation cost”. Without a range, assistants rely on other sources and may never mention you. You can still quote individually.

Example 4: The FAQ

Before: “Q: Why choose us? A: Because we care.”

After: “Q: Do you offer emergency appointments? A: Yes. We keep two same-day slots each weekday for urgent dental pain. Call before 10am.”

Why it helps: Real questions with specific answers match how buyers phrase prompts.

Example 5: The product description

Before: “The ultimate backpack for every adventure.”

After: “28-litre hiking backpack, 1.1 kg, water-resistant fabric, fits a 15-inch laptop, with a hip belt for day hikes.”

Why it helps: Shopping questions like “light daypack that fits a laptop” need specs to match against.

A quick rewrite routine

1. Pick a page. Ask: what question does this answer?
2. Write that answer in two sentences and put it at the top.
3. Replace every vague adjective with a fact, number or example.
4. Split mixed topics into separate pages.
5. Add a “last updated” date and check the facts match your profiles.

For the full set of page shapes that work well, see six structured content formats for AI. For broader writing advice, our page on content optimization for LLMs covers tone and depth.

What not to change

Rewriting for clarity does not mean removing your brand voice or turning every page into a dry list. Keep your personality in the details, your examples and the way you explain things. Also do not invent numbers to sound specific. If you do not know a typical timeline or price, ask your team, check past jobs, or give an honest range with the factors that change it. A clear, accurate page written in your own voice is better than a generic one that sounds like everyone else.

How Keboost helps

Keboost shows you how AI assistants currently describe your business across real buyer prompts, so you know which pages need rewriting first. It then creates and distributes focused content to support those pages. Run a free AI visibility check to find your weakest descriptions.