Solutions to Get Recommended by AI Chatbots: Options Compared

There are three main ways to work on being recommended by AI chatbots: do it yourself, hire an agency, or use a software platform built for AI visibility. All three rely on the same honest levers: clear facts, useful content, third-party mentions and crawlable pages. They differ in cost, speed and how much of your own time they need.

What Every Solution Must Do

Whatever route you pick, the work behind it is the same, because chatbots build answers from training data and live web results:

• Find the questions your buyers ask chatbots.
• Check what ChatGPT, Gemini, Claude, Perplexity and Copilot say today.
• Fix wrong or missing facts about you.
• Publish content that answers those questions directly.
• Earn mentions on sources assistants trust, such as review sites and trade publications.
• Measure changes over time.

If a solution skips these and instead offers a shortcut, such as a paid slot inside AI answers, walk away. That product does not exist.

Option 1: Do It Yourself

Suits: very small businesses with time and a narrow market, like a single wedding photographer in Porto.

How: keep a spreadsheet of prompts, test them monthly by hand, write FAQ pages, update directory listings, ask happy clients for reviews.

Trade-off: no direct cost, but manual testing is slow and easy to drop when you get busy. Our Keboost vs DIY comparison looks at this in detail.

Option 2: Hire an Agency

Suits: larger companies that want strategy, content and PR handled for them.

How: the agency audits, plans content, pitches publications and reports back.

Trade-off: more hands-on help, higher monthly fees, and quality varies widely. Ask how they measure results and what they do if a fact is wrong in an AI answer. Be cautious of anyone guaranteeing placement.

Option 3: Use a Software Platform

Suits: small and mid-sized businesses that want ongoing tracking and support without agency costs.

How: the platform runs your prompts across AI models automatically, shows where you and competitors appear, and helps create content to close gaps.

Trade-off: you still need to supply your facts and approve content, but the repetitive monitoring is handled.

How to Choose

1. Count your buyer questions. Ten prompts can be tracked by hand. A hundred cannot.
2. Check your time. If you cannot give it two hours a month, DIY will stall.
3. Look at your budget. Compare monthly cost against the value of one extra customer.
4. Ask for transparency. Any provider should show which prompts they track and what changed.

Mixing Approaches

Many businesses combine routes. A dental practice in Leeds might use software to track prompts, write its own treatment FAQ pages, and hire a PR freelancer once a year for local press. What matters is that the core tasks get done regularly.

Questions to Ask Any Provider

• Which assistants do you check, and how often?
• Can I see the exact prompts and the raw answers?
• What do you do when an assistant states a wrong fact about us?
• Who writes the content, and do I approve it before it goes live?
• Can I cancel without a long contract?

How Keboost Fits

Keboost is a software solution for the third route. It tracks the prompts customers ask across AI models, shows where your brand and competitors appear, and creates and distributes focused content so assistants can find and cite you. Plans are €29 or €99 per month, cancel anytime (see pricing). It improves your chances; no tool can guarantee a recommendation. Run a free AI visibility check to compare where you are now.