How to Help Siri and Apple Devices Recommend Your Business

When someone asks Siri “find a vet open now” or searches Apple Maps, Apple uses its own place data, which businesses can manage for free through Apple Business Connect. Claiming your place card, keeping details accurate and earning genuine reviews and mentions improves your chances of being suggested. There is no paid “Siri listing” that places you in Siri’s answers.

How Siri Finds Local Businesses

For local questions, Siri usually draws on Apple Maps data. That data is built from Apple’s own sources, data partners and information businesses submit. For broader questions, newer Apple devices can also pass some requests to other AI models or show web results. This means two things matter: your Apple Maps place card, and your general presence on the web.

Claim Your Place Card With Apple Business Connect

Apple Business Connect is Apple’s free tool for managing how your business appears in Maps, Siri, Wallet and other Apple apps. Steps to follow:

1. Sign in with an Apple Account and search for your business location.
2. Claim it and complete Apple’s verification process.
3. Check name, address, phone number, website, category and opening hours.
4. Add photos, a logo and special hours for holidays.
5. Use “Showcases” to highlight offers or news if relevant.

If you have several locations, add each one. A franchise with one incorrect address can confuse both people and AI.

Keep Your Details Identical Everywhere

Apple compares your information across sources. If your phone number on Apple Maps differs from your website and your Google profile, there is a higher chance one of them is shown wrongly. Use one exact version of your name, address and phone number on your website, Google Business Profile, Bing Places, Apple Business Connect and major directories. Our guide on correcting inaccurate hours and locations in AI tools walks through common problems.

Think About How People Speak to Siri

Voice questions are longer and more conversational than typed searches. People say “where can I get my bike fixed today near Part-Dieu station” rather than “bike repair Lyon”. To match this:

• Choose the most accurate primary category for your place card.
• Mention services in plain words on your website, including the neighbourhood you serve.
• Add an FAQ page answering spoken-style questions like “do you take walk-ins?”.

See voice search and AI optimization for more ideas.

Ratings and Reputation

Apple Maps shows ratings and can display reviews from partner sites. Encourage happy customers to leave honest feedback where they already are. Never buy reviews or offer rewards in exchange for positive ratings. These practices break platform rules and can lead to listings being removed.

Check How You Appear

Ask Siri on an iPhone the questions your customers would ask, and search Apple Maps for your category in your area. Check that your hours, phone and directions are right. Try again after edits, as updates can take some time to appear. Also ask general questions where your business could be an answer, such as “who repairs iPhone screens in this area?”, and note which businesses come up instead. If a competitor appears every time, look at their place card: they often have more photos, a more precise category and more recent reviews. Those are things you can improve too, honestly and at no cost.

How Keboost Helps

Keboost tracks the prompts customers ask across AI assistants and shows where your business and its competitors appear. It also helps you create consistent, factual content so your details are clear wherever assistants look. Keboost is independent and not affiliated with Apple. Run a free AI visibility check to see how AI tools describe your business today.