Generative Search Strategy: A 90-Day Plan for Your Brand

Optimizing for generative search works best as a planned sequence: first measure where you stand, then fix your facts and technical access, then build content around real prompts, and finally earn mentions on other trusted sites. A 90-day plan keeps the work focused and gives you a fair point to judge progress. It will not guarantee results, but it puts effort in the right order.

Before You Start: Pick Your Prompts

Choose 20 to 30 prompts that a real buyer might type into ChatGPT, Gemini, Perplexity or Copilot. Mix:

• Category prompts: “best project management tool for architects”
• Problem prompts: “how to track hours across several client projects”
• Comparison prompts: “[competitor] alternatives for small firms”
• Brand prompts: “is [your brand] good for freelancers?”

These prompts become your scorecard for the whole plan.

Days 1–30: Baseline and Foundations

1. Run every prompt in several assistants and record who is mentioned and which sources are cited.
2. Write a single “facts” page about your company and correct conflicting details on listings and profiles.
3. Check robots.txt, bot protection and rendering so search crawlers can read your key pages.
4. Add Organization and product or service structured data.

By the end of month one you should know your starting point and have no basic errors left. Write the baseline down in a simple spreadsheet with one row per prompt and one column per assistant, so the comparison at day 90 is quick and honest.

Days 31–60: Content Built Around Prompts

Group your prompts by topic and look for gaps where competitors are cited and you have nothing to offer. For each gap, publish one focused page:

• A clear category page stating who your product is for
• An honest comparison page with competitors
• A how-to guide that solves the problem behind a prompt
• Pricing information, even as a range

Write answer-first and keep facts specific. Our AI search optimization guide explains the principles.

Days 61–90: Earn Outside Mentions

Generative answers lean on what others say about you. In month three, focus outward:

• Pitch your expertise to two or three trade publications
• Ask happy customers to leave honest reviews on the platforms your market uses
• Make sure you are listed in the main directories for your sector
• Join podcasts, webinars or industry roundups where your buyers listen

Day 90: Measure and Decide

Re-run the same prompts with the same wording. Compare against your baseline: number of prompts where you appear, which sources are cited, and how accurately you are described. Expect uneven change; some prompts move, others do not yet. Use this guide to measuring AI visibility to keep the comparison fair, then plan the next 90 days around what moved.

Common Reasons Plans Stall

• Changing the prompt list halfway, which makes progress impossible to read
• Publishing many thin pages instead of a few strong ones
• Skipping outside mentions because they take more effort
• No single owner, so tasks slip between marketing, sales and the web team
• Judging results after two weeks, before search systems have even recrawled the new pages

How Keboost Helps

Keboost runs your prompt list across AI assistants on a schedule, records mentions and citations, and helps you create and distribute focused content during each phase. You get a consistent scorecard instead of manual spot checks. Plans are €29 or €99 per month, cancel anytime. Run a free AI visibility check to get your baseline.