How to Write Content Gemini Can Understand and Quote

Gemini quotes content that is clear, specific and organised around real questions. Write each page so a reader could copy any paragraph into an answer and it would still make sense. Use plain words, put the answer first, and back claims with concrete facts.

Five Writing Rules

1. Answer first. Put the main answer in the first one or two sentences, then explain.
2. One idea per paragraph. Short paragraphs make it easy to lift exactly the right part.
3. Name things. Write “our Lyon workshop” instead of “our facility”, “Shopify and WooCommerce” instead of “major platforms”.
4. Use the customer’s words. If customers say “fix my roof leak”, do not only write “roofing remediation solutions”.
5. Stand-alone sentences. Avoid “as mentioned above” or “this” without a clear subject.

Template: Service Page

• Opening (2 sentences): what the service is, who it is for, where you offer it.
• H2: What is included as a short list.
• H2: How much it costs with prices, ranges or how quotes work.
• H2: How long it takes with typical timelines.
• H2: Who it is not for, which builds trust and helps matching.
• H2: Common questions with three to five short Q&As.

Template: Product Page

• Opening: product name, category and main use in one sentence.
• Key specs in a list: size, materials, compatibility, warranty.
• Best for and not ideal for, with concrete situations.
• Price and availability, kept current.
• Comparison with your own other models, so assistants can explain the difference.

Before and After Examples

Accounting firm

Before: “We provide comprehensive financial solutions for businesses of all sizes.”

After: “We do bookkeeping, VAT returns and annual accounts for freelancers and small companies in Lyon. Monthly packages start at a fixed fee agreed after a free first call.”

Software company

Before: “Our platform empowers teams to achieve more.”

After: “Our tool lets agencies of 5 to 50 people track project time and send invoices from one place. It connects to Google Calendar and exports to common accounting tools.”

Online shop

Before: “Premium quality you can trust.”

After: “Our cotton bed sheets are made in Portugal and come in four sizes. They can be washed at 60 degrees and carry a two-year guarantee.”

Template: FAQ Entry

Write the question exactly as a customer would say it, then answer in one to three sentences. Example: “Do you deliver to Corsica? Yes, we deliver to Corsica by sea freight. Delivery takes five to eight working days and costs a flat fee shown at checkout.” Avoid answers that only say “contact us”, because they give Gemini nothing to repeat.

Add Proof Without Inventing It

Gemini, like people, gives more weight to claims that are supported. Use real evidence you have: customer review excerpts with permission, certifications you actually hold, years in business, named partners who agree to be named. Never invent numbers or testimonials. If you have no data, describe your process clearly instead.

Keep It Up to Date

Add a “last updated” date to pages with prices or schedules, and review them when anything changes. Outdated content is a common reason assistants repeat wrong information.

For a look at how Gemini picks between pages, see how Gemini chooses content. For writing that works across all assistants, read content optimization for LLMs.

How Keboost Helps

Keboost creates focused content built on these principles, based on the actual prompts your customers ask, and distributes it so AI assistants can find it. It then tracks whether Gemini and others start mentioning you. Run a free AI visibility check or see pricing.