LLM Brand Recommendations by Business Type: What Works

The right way to earn AI brand recommendations depends on your type of business. Local services rely on maps, reviews and local directories; software companies on review platforms and comparison articles; online shops on product reviews and gift guides; professional firms on expert content and reputation. Match your effort to the sources AI assistants use for your kind of question.

Why one approach does not fit all

AI assistants answer “best Italian restaurant near the Old Port in Rotterdam” very differently from “best HR software for a 200-person company”. The first leans on location data and reviews; the second on software comparisons and feature pages. A solution that works for one can be wasted effort for the other.

1. Local service businesses

Typical prompts: “emergency electrician in Lille open on Sunday”, “good dentist near Nation in Paris for kids”.

Sources that matter: Google Business Profile, Bing Places (used by Copilot), Apple Business Connect, local directories, review platforms and local press.

Priorities:

• Complete, consistent profiles with correct hours, services and areas.
• A steady flow of genuine reviews that mention specific services.
• One page per main service and area on your website.

2. B2B software and SaaS

Typical prompts: “best project tool for a marketing agency with 15 people”, “alternatives to [competitor] with better reporting”.

Sources that matter: software review sites such as G2 and Capterra, comparison articles, integration marketplaces, industry blogs and documentation.

Priorities:

• Use-case pages for each industry and team size you serve well.
• Honest comparison and alternative pages.
• Clear public pricing and feature lists so assistants do not guess.

See SaaS AI tool mentions for more.

3. Online shops and consumer brands

Typical prompts: “best waterproof hiking boots for wide feet”, “gift ideas for a coffee lover under €50”.

Sources that matter: independent product reviews, gift guides, YouTube reviews, marketplaces and consumer review platforms.

Priorities:

• Detailed product pages with specs, sizing and materials in plain text.
• Sending products to genuine reviewers, with any sponsorship disclosed.
• Buying guides that help shoppers choose between your own products.

4. Professional services

Typical prompts: “employment lawyer in Bordeaux for an unfair dismissal case”, “accountant for freelancers moving to Spain”.

Sources that matter: professional directories, bar or industry association listings, expert articles, media quotes and client reviews where allowed.

Priorities:

• Named experts with clear qualifications on the website.
• Explainers on common client problems, reviewed by a qualified person.
• Expert comments in trade or local press.

For one specific example, see AI citations for law firms.

What all four have in common

• Facts must be consistent everywhere.
• Content should answer specific situations, not just describe the company.
• Independent sources matter as much as your own site.
• Results vary between assistants and over time, so track many prompts.

Choosing a solution for your type

When you evaluate a provider, ask how they would handle your business type specifically. A good answer names the sources and prompt types that matter for you. A generic answer is a sign the solution is one-size-fits-all. Also ask for the first five prompts they would track for you; the quality of that list says a lot about how well they understand your buyers.

How Keboost helps

Keboost lets you track the prompts that matter for your type of business across ChatGPT, Gemini, Claude, Perplexity, Copilot and others, shows which competitors appear, and creates and distributes focused content for your gaps. Run a free AI visibility check to see how AI tools treat businesses like yours.