Get Your Brand Recommended by AI in Latvia

Why Latvia needs a multilingual approach

Latvian is the only official language, and it is the right base for your content. Russian is spoken by a significant part of the population, and English is widely used in business, technology and by younger people. A brand that only publishes in one language may miss many prompts. Build your core pages in Latvian, consider Russian and English versions, and track prompts separately in each.

Getting into AI answers

To be recommended, your business must be clearly described online, listed consistently on Google and Latvian directories, and mentioned by independent sources. AI assistants combine these signals when answering questions like “best IT outsourcing company in Riga” or “spa hotel in Jūrmala”.

Cities and industries

Riga is the capital and by far the largest business centre, with finance, IT, logistics and creative industries. Daugavpils, Liepāja and Jelgava are other important cities, and Ventspils and Liepāja are port cities. Jūrmala is a well-known seaside resort. Key sectors include wood and forestry products, logistics and transit, food processing, IT services and tourism.

Sources that matter

• Google is the main search engine in Latvia; keep your Google Business Profile complete in Latvian and English.
• Latvian business directories and company registers help confirm your details.
• National news portals, in Latvian and Russian.
• Industry associations and chambers of commerce.
• Reviews on Google and, for e-commerce, on international review platforms.

Local practical steps

• Show prices in euro (€), including VAT for consumers.
• Use correct Latvian characters (ā, č, ē, ģ, ī, ķ, ļ, ņ, š, ū, ž) in names and addresses, consistently everywhere.
• Use a +371 phone format and the same postcode format (LV-xxxx) across listings.
• Note holiday closures, especially around Midsummer (Jāņi) in June.
• If you sell to Estonia and Lithuania, describe Baltic-wide delivery and service.

Example: an IT services firm in Riga

A software company could create Latvian and English pages for each service, with short case studies, the industries it serves and the countries where it has clients. B2B buyers ask AI assistants for things like “Latvian software development partner for fintech”. Mentions in Baltic tech media, membership of an industry association and a consistent company profile give the assistant credible sources to cite.

How Keboost helps

Keboost tracks Latvian, Russian and English prompts across ChatGPT, Gemini, Claude, Perplexity and Copilot, shows which competitors appear, and helps you create content AI assistants can cite. More in how to optimize your brand for AI assistants.

Check your AI visibility for free in Latvia.