Be Recommended by AI Assistants to Customers in Israel

Why multilingual content matters most in Israel

Israel is one of the most linguistically varied markets you can target. Hebrew is the main official language, and Arabic is widely spoken and has a special status. English is common in business and technology, and many people also speak Russian. When someone asks an AI assistant for a recommendation, the answer is shaped by the language of the question. A brand with strong Hebrew content but nothing in Arabic or English may simply not appear for a large share of potential customers.

Practical advice: build your core pages in Hebrew, add English pages for B2B and international buyers, and consider Arabic and Russian pages if those communities are part of your audience. Track prompts separately in each language, because the brands recommended often differ.

The direct answer

To be recommended by AI assistants in Israel, make your offer easy to understand in the languages your customers use, keep your business details consistent across trusted local sources, and earn genuine mentions in Israeli media, reviews and industry communities.

Know the business landscape

Tel Aviv is the main commercial and technology centre, with a dense start-up scene. Jerusalem is the capital, with government, education and tourism. Haifa is a hub for industry, technology and the port, and Be’er Sheva is growing around universities and technology. Key sectors include software and cybersecurity, medical technology, agricultural technology, diamonds and tourism. A cybersecurity vendor in Herzliya and a boutique hotel in Jerusalem will face very different AI prompts, so write for the questions your buyers really ask.

Sources that shape AI answers

• Google is the main search engine, so keep your Google Business Profile complete in Hebrew and English.
• Local business directories and comparison sites used by Israeli consumers.
• National news and technology media, which AI tools often cite when describing companies.
• Industry associations and start-up community sites for B2B credibility.
• Reviews on Google and sector-specific platforms.

Country-specific tips

• Show prices in Israeli new shekels (₪, ILS) and say clearly whether VAT is included.
• The working week usually runs Sunday to Thursday, and many businesses close or shorten hours on Friday and Saturday. State your hours clearly.
• Note closures around Jewish holidays and, where relevant, other religious holidays.
• Use a consistent +972 phone format and the same address spelling in Hebrew and English across listings.
• Remember Hebrew and Arabic are written right to left: check that your pages display correctly.

How Keboost supports you

Keboost lets you track prompts in Hebrew, Arabic, English and other languages across ChatGPT, Gemini, Claude, Perplexity and Copilot, compare your visibility with competitors, and create content assistants can cite. Read more in how to optimize your brand for AI assistants.

Start with a free AI visibility check for the Israeli market.