AI Visibility for Businesses Serving Customers in Iran

A market with its own conditions

Iran has a large, young and digitally active population, but access to some international online services can be restricted or vary, and international sanctions affect many foreign platforms and payments. This means businesses should check which AI assistants and search tools their customers actually use before planning. The core principle stays the same: AI assistants recommend businesses they can find and understand, so clear, accurate Persian-language information is the foundation.

Persian as the main language

Persian (Farsi) is the official language and the language of almost all local online searches. Azerbaijani Turkish, Kurdish, Arabic and other languages are spoken in some regions. English can be useful for international partners and the Iranian diaspora.

• Write your main content in natural Persian, using the right script and terms.
• Add English pages if you serve the diaspora or international clients.
• Track prompts in Persian and English separately.

Cities and sectors

Tehran, the capital, is the centre of government, finance, industry and technology. Mashhad is a major religious and commercial city, Isfahan is known for its historic architecture and crafts, Shiraz for its gardens and poetry heritage, and Tabriz is an important trade and industrial centre in the northwest. Key sectors include oil and gas, petrochemicals, automotive manufacturing, agriculture such as pistachios and saffron, carpets and handicrafts, and a growing domestic technology and startup sector.

Sources AI tools may rely on

• The search engines your customers use, which may include Google and local services.
• Persian-language news sites and specialised media.
• Local business directories, maps services and marketplaces popular in Iran.
• Chamber of commerce and industry association listings.
• Your own website, written clearly in Persian.

Practical steps

Keep details consistent. Use the same business name in Persian and Latin script, the same address format and the same +98 phone number on every listing.

Price clearly. The official currency is the rial (IRR), while prices are often discussed in toman in daily life. State clearly which unit you use to avoid confusion.

Mind the calendar. Iran uses the Solar Hijri calendar, and Nowruz, the Persian New Year in March, is a major holiday for shopping and travel. Show dates clearly and publish seasonal content ahead.

Answer detailed questions. Product specifications, delivery areas and after-sales service information help both customers and AI tools.

Stay neutral. Focus on your products and services and avoid political topics.

How Keboost can help

Keboost can track prompts in Persian and English across AI assistants and show where your business and competitors appear, then help you create focused content that AI tools can find. Availability of specific AI services varies, and we never promise results, but you will see a clear picture of your visibility. Read how to optimise your brand for AI assistants and start with a free AI visibility check.