Get Recommended by ChatGPT and Gemini in Czechia

Start with what Czech customers ask

A buyer in Brno looking for an industrial supplier, or a tourist asking for “the best beer hall near Prague Old Town”, now often gets a short list of names from an AI assistant. Those names come from information the assistant can find and trust. If your business has clear Czech-language pages, accurate listings and a solid reputation online, you give it every reason to include you.

A market with two search engines

Czechia is one of the few European countries where a local search engine, Seznam, is still widely used alongside Google. That matters for AI visibility too, because the content and listings you create for both ecosystems shape what is published about you across the web.

• Complete your Google Business Profile with categories, hours, photos and reviews.
• Create and maintain a listing in Seznam’s business directory and on its maps service.
• Make sure both show identical names, addresses and +420 phone numbers.

Language

Czech is the official language and the one people use most when asking AI assistants about local products and services. Prague also has a large international community and many visitors, so English prompts are common in tourism, real estate and professional services. Write in natural Czech first, add English where it fits, and track prompts in each language separately.

Cities and sectors

Prague is the capital and the main centre for finance, IT, government and tourism. Brno is the second city, with a strong university, technology and trade fair scene. Ostrava has an industrial heritage, while Plzeň is known for brewing and engineering. Czechia has a large manufacturing base, especially automotive and machinery, alongside IT services, tourism and a famous beer culture. A software firm in Brno and a hotel in Český Krumlov will need very different content, so start from the prompts in your own niche.

Other sources AI assistants use

Czech news portals, regional media, industry association member lists, chamber of commerce directories, and local review and price comparison sites all help assistants build a picture of your business. Mentions in respected sources carry more weight than many pages on low-quality sites.

Practical tips for Czechia

Price in koruna. Czechia uses the Czech koruna (CZK), not the euro. Show CZK prices for local buyers and add euro prices only if you serve foreign customers.

Use correct Czech characters. Keep diacritics in names and addresses so assistants match your business correctly.

Serve neighbouring markets. Czechia borders Germany, Poland, Austria and Slovakia. Many companies sell across these borders, so add pages in German, Polish or Slovak if those buyers matter to you.

Answer detailed questions. Technical specifications, delivery times and service areas are the kind of facts AI assistants quote.

How Keboost supports you

Keboost tracks Czech and English prompts across AI assistants, shows where your brand and competitors are mentioned, and helps you create content designed to be found and cited. Results depend on your market, but you will see exactly what changes over time. See how to get recommended by ChatGPT, then run a free AI visibility check.