How to Get Your Business Mentioned in Microsoft Copilot

Microsoft Copilot often grounds its answers in Bing search results, so the best way to appear in Copilot is to be well indexed and well described on Bing and across the web. There is no paid listing or “source program” that places a business inside Copilot answers. Visibility comes from clear content, accurate business data and mentions on sites Bing trusts.

Why Bing Matters for Copilot

Many businesses focus only on Google and never check Bing. Copilot, in Windows, Edge and Microsoft 365, uses web results from Bing for many questions. If Bing has not crawled your key pages, or has old information, Copilot has less to work with. Start by checking your site in Bing Webmaster Tools. It is free and shows which pages are indexed, crawl errors and the search terms that bring you impressions.

• Submit your XML sitemap in Bing Webmaster Tools.
• Consider IndexNow, a protocol Bing supports, so new or updated pages are reported quickly.
• Make sure your robots.txt does not block Bingbot.

Claim and Complete Bing Places

For local businesses, Bing Places for Business is the equivalent of a Google Business Profile. When someone asks Copilot “find an accountant near me who works with freelancers”, local data matters. Claim your listing, use the same name, address and phone number as your website, choose accurate categories and add opening hours. Bing Places can import data from an existing Google profile, which saves time, but review the result for errors.

Write Pages Copilot Can Quote

Copilot users often ask work questions: “which project management tool integrates with Teams?”, “what is a good payroll provider for a 20-person company in Ireland?”. To be part of these answers, your site needs pages that state facts plainly:

1. A clear “what we do” paragraph near the top of your homepage, naming your category, location and who you serve.
2. Dedicated pages for each main service or product, with prices or price ranges if you can share them.
3. Pages that answer real questions, such as integrations, setup time and support hours.
4. Structured data for your organisation, products and FAQs. See schema markup for AI ranking.

Short sentences and direct answers are easier to lift into a summary than long marketing copy.

Build Mentions on Sites Bing Trusts

Copilot, like other assistants, weighs what independent sources say. Useful places include industry directories, comparison and review sites, trade publications, local news and LinkedIn. For B2B companies, LinkedIn matters more than many expect, since it is a Microsoft property and a common source of company information. Keep your company page complete and consistent with your website. Our guide to LinkedIn profile optimization for AI goes deeper.

Check What Copilot Says Today

Before changing anything, ask Copilot the questions your buyers would ask. Note whether you appear, how you are described and which sources it links to. Repeat this every few weeks. Answers vary between sessions and over time, so look for trends rather than single results.

What Does Not Work

Stuffing pages with the word “Copilot”, buying links, or creating many thin pages for every possible query is unlikely to help and can hurt your search presence. Microsoft does not offer a way to buy placement inside Copilot’s organic answers, so be wary of anyone who promises one.

How Keboost Helps

Keboost tracks the prompts your customers ask across AI models, including Copilot, and shows where you and your competitors appear. It then helps you create and distribute focused content so Copilot and other assistants can find accurate facts about you. Keboost is independent and not affiliated with Microsoft. Run a free AI visibility check to see where you stand, or compare plans.