AI Trust Signals Checklist: 30 Items to Review

Building AI trust signals is easiest with a checklist. The 30 items below cover identity, website, content, reviews, outside mentions and technical access. Each one makes it easier for AI assistants to find accurate, credible information about your brand. Work through them in order: the early sections are quick wins, the later ones take ongoing effort.

Section 1: Business Identity

1. One standard business description, used everywhere.
2. Identical name, address and phone on your site and all listings.
3. Google Business Profile claimed and complete.
4. Bing Places listing claimed, since Copilot uses Bing.
5. Apple Business Connect set up if you serve local customers.
6. LinkedIn company page with matching description.

Section 2: Your Website

7. About page with founding year, location, team and mission.
8. Contact page with real ways to reach you.
9. Clear pricing or price ranges where possible.
10. Privacy policy, terms and returns or cancellation policy.
11. Team or author pages with names, roles and backgrounds.
12. Genuine accreditations named in text and linked to verification.

Section 3: Content

13. One page per main service or product.
14. Pages that answer your top 10 customer questions directly.
15. At least one honest comparison page.
16. Named author on every article.
17. “Last updated” dates on key pages.
18. No outdated prices, products or addresses left online.

Section 4: Reviews and Customer Proof

19. A simple process to ask every happy customer for a review.
20. Reviews on the platforms buyers in your sector actually use.
21. Polite, factual replies to negative reviews.
22. Testimonials on your site with permission and real names where possible.

Section 5: Third-Party Mentions

23. Listed in the main directories for your industry.
24. Member of at least one relevant association, if one exists.
25. At least one mention in a trade or local publication.
26. Partner or supplier pages that mention you, where appropriate.

Section 6: Technical Access

27. HTTPS on every page.
28. Organization or LocalBusiness structured data.
29. Robots.txt reviewed so AI search crawlers are not blocked by mistake.
30. Pages load quickly and work well on mobile.

How to Use This Checklist

Score yourself: one point per item done. Under 15 means your foundations need work, so focus on sections 1 and 2 this month. Between 15 and 25, put your energy into content and reviews. Above 25, focus on earning more third-party mentions and keeping everything current. Revisit the list every quarter.

A few things you will not find here: buying reviews, buying links, or paying for placement in AI answers. Those are not real trust signals, and no one can sell placement in AI responses. For the reasoning behind each section, read what AI trust signals are and increasing brand trust signals for LLMs.

Common Gaps We See

In audits, the items most often missing are Bing Places listings, author names on articles, “last updated” dates and a clear process for asking customers for reviews. None of these need a big budget. Another frequent gap is a structured data block that still shows an old address or phone number after a move. Check these first, because they are quick to fix and affect how every AI assistant reads your business.

Keep a copy of this checklist in a shared document and note the date each item was last reviewed. When staff change, the new person can see what was done and what still needs attention.

How Keboost Helps

Keboost shows how AI assistants answer your customers’ questions and where your brand and competitors appear, so you know which checklist items to prioritise. It then helps you create and distribute focused content. Run a free AI visibility check, or compare plans on our pricing page.