AI Discoverability Scorecard: Rate Your Business in 15 Minutes

AI discoverability is how easily AI assistants can find your business, understand what it does and feel confident recommending it. You can get a rough sense of yours in about 15 minutes by answering 12 yes-or-no questions across four areas: identity, content, reputation and access. Give yourself one point per “yes”.

Area 1: Identity (Can AI Tell Who You Are?)

1. Do you use exactly the same business name and one-line description on your website, Google Business Profile, LinkedIn and main directories?
2. When you ask ChatGPT, Gemini or Perplexity “What is [your business]?”, do they describe the right company?
3. Does your website have an About page with your location, founding year, team or owner, and what you do?

Area 2: Content (Can AI Tell What You Offer?)

4. Does each main product or service have its own page with specific details?
5. Do you publish prices or realistic price ranges?
6. Do your key pages answer a clear question in their first two or three sentences?

Area 3: Reputation (Do Others Vouch for You?)

7. Do you have recent, genuine reviews on the platforms customers in your sector actually use?
8. Are you listed accurately in at least three relevant directories or professional bodies?
9. Has an independent site, such as a trade publication, local news site or comparison article, mentioned you in the past two years?

Area 4: Access (Can AI Read Your Site?)

10. Does your robots.txt allow the search engine and AI crawlers you want to be found by?
11. Is your site indexed in both Google and Bing (check with site:yourdomain.com)?
12. Is your key information in plain HTML text, not only in images, PDFs or scripts?

What Your Score Means

• 10 to 12: strong foundations. Your focus now is depth: more answer pages, more earned mentions and regular tracking.
• 6 to 9: partly discoverable. You likely appear for some questions but not reliably. Fix your weakest area first.
• 0 to 5: hard to discover. AI tools may not know you or may describe you wrongly. Start with identity and access, as everything else depends on them.

This is a quick self-check, not a precise measurement. A high score improves your chances of being mentioned; it does not guarantee it.

Fix the Weakest Area First

Low on Identity

Write a single fact sheet and align every profile with it. See how LLMs decide which companies to mention.

Low on Content

Turn your top five customer questions into five clear pages, answer first, facts below.

Low on Reputation

Set up a simple routine to ask happy customers for honest reviews, and claim the directory listings that matter in your sector. Avoid fake reviews and paid link schemes.

Low on Access

Ask your web person to review robots.txt, firewall rules and indexing in Google Search Console and Bing Webmaster Tools.

Re-Score Every Quarter

Keep your answers in a simple document and repeat the scorecard every three months. Add a real-world check alongside it: ask your ten most important buyer questions in several assistants and note whether you appear. The AI search optimization checklist can help with the next layer of detail.

How Keboost Helps

Keboost turns this self-check into ongoing data. It tracks the prompts your customers ask across AI models, shows where you and competitors appear, and creates and distributes focused content to strengthen the areas where you score low. Plans start at €29 per month. Run a free AI visibility check to compare your score with what AI assistants actually say.