Hiring an AI Visibility Agency: What to Ask Before You Sign

An AI content recommendation agency helps businesses improve how AI assistants describe and recommend them. A good one measures where you stand across assistants, fixes technical and factual issues, creates content around buyer questions and helps earn genuine mentions. It cannot guarantee that ChatGPT, Gemini or any other assistant will recommend you, and it should say so.

What a Good Agency Actually Does

• Baseline research: tests the questions your buyers ask across several assistants and records mentions, accuracy and competitors.
• Technical review: checks crawler access, structured data and page readability.
• Content work: plans and writes pages that answer buyer questions with specific facts.
• Entity and listings cleanup: aligns your facts across directories, profiles and partner sites.
• Digital PR: helps earn coverage in publications and lists that AI sources rely on.
• Reporting: shows monthly changes in mentions, citations and accuracy.

10 Questions to Ask Before You Sign

1. How will you measure our current AI visibility, and can we see the raw answers?
2. Which assistants do you track, and how often?
3. Who writes the content, and how do you include our experts?
4. How do you earn third-party mentions? Can you give examples of your methods?
5. Do you use any automated posting on forums or review sites? (The right answer is no.)
6. What will you need from our team each month?
7. What happens to the content and reports if we stop working together?
8. How long is the contract, and what is the notice period?
9. How do you report results when model updates change answers for everyone?
10. What results do you not promise, and why?

Red Flags

• Guaranteed mentions or positions in AI answers.
• Claims of being an official partner of an AI company that gives special placement.
• Offers to place you in training data or “submit” you to a model.
• Fake reviews, sock-puppet accounts or link buying presented as “seeding”.
• Reports with only a proprietary score and no underlying answers.

Our page on ChatGPT SEO myths covers more claims to question.

Agency vs Platform vs Doing It Yourself

Agency: best when you need hands-on content, PR and technical work and have the budget for monthly retainers. Platform: best when you want ongoing tracking and content help at a lower, predictable cost, with your team handling some of the work. Do it yourself: possible for small businesses with time, using manual checks and the steps in our 30-day LLM search plan. Many businesses combine a platform with occasional specialist help.

Budgeting Sensibly

Ask for a short paid trial or a fixed-scope first project, such as an audit plus three content pieces, before committing to a long retainer. Judge the agency on the quality of its thinking and the honesty of its reporting, not on promises.

Finally, ask to speak with the person who will actually do the work, not only the salesperson. Their understanding of your market will shape the results more than any slide deck.

A written scope of work, with named deliverables for each month, protects both sides and makes reviews easier.

How Keboost Helps

Keboost is a platform rather than a traditional agency. It tracks your buyers’ prompts across major AI assistants, shows where you and competitors appear, and creates and distributes focused content so AI tools can find and cite you. Plans are €29 or €99 per month, cancel anytime, with no guaranteed-result claims. Run a free AI visibility check or compare plans and pricing.