What an Agency Can and Cannot Do to Make AI Recommend You

An agency can make your business easier for AI assistants to find, understand and trust. It cannot force ChatGPT, Gemini or any other assistant to recommend you, because those answers are generated from training data and live web results that no outside firm controls. The right goal is a steady rise in how often and how accurately you are mentioned.

What an agency can directly change

These levers sit fully in an agency’s hands, with your approval:

• Your website. Clearer service pages, honest comparisons, FAQ sections and pricing information that answer the questions people ask AI.
• Technical access. Making sure crawlers can reach your pages and that important text is not hidden in images or scripts.
• Structured data. Markup that labels your organisation, products, reviews and locations.
• Your listings. Updating Google Business Profile, Bing Places, industry directories and social profiles so the facts match.
• New content. Guides, data and explainers on topics where you have real expertise.

What an agency can influence, but not control

Some important signals depend on other people:

• Press and publication mentions. An agency can pitch editors, but editors decide.
• Reviews. An agency can help you ask happy customers for honest reviews. It must never write them.
• Comparison and “best of” lists. You can offer information to authors. Inclusion is their choice.
• Community discussion. Real customers talking about you on forums carries weight. Planting fake posts does not, and it can backfire.

What nobody controls

The model itself. AI companies decide how their assistants are trained, which sources they search and how they phrase answers. Answers can differ for the same question asked twice. That is why a fair agency talks about improving your chances and tracking a trend, never about guarantees. Our page on how AI chooses between similar brands explains the factors involved.

A fair set of goals to agree on

Instead of “get us recommended by ChatGPT”, agree on measurable goals like these:

1. Increase the share of tracked prompts where we are mentioned, across at least three assistants.
2. Fix every factual error in how AI tools describe us.
3. Earn a set number of genuine third-party mentions in sources relevant to our industry.
4. Publish pages that answer our top buyer questions, with clear facts.

These goals are within reach and easy to check.

A quick example

Imagine a physiotherapy clinic in Manchester. Asked “best sports physio in Manchester”, AI assistants list three rival clinics. An agency could find that those rivals appear in local health directories and a well-known running club’s recommendation page, while the clinic’s own site lacks a clear page on sports injuries. The fix is a strong service page, accurate directory listings, and outreach to the running club. None of it guarantees a mention, but each step gives the assistants more reasons to include the clinic.

When to be wary

• Any claim of special access to an AI company.
• Talk of “submitting” your brand to an AI model.
• Reports that show one lucky screenshot instead of repeated tests.

For more, read common mistakes in AI search optimization.

How Keboost helps

Keboost focuses on the parts you can influence. It tracks your customers’ questions across ChatGPT, Gemini, Claude, Perplexity and Copilot, shows where you and competitors appear, and creates and distributes focused content so assistants can find and cite you. Plans are €29 or €99 per month and you can cancel anytime. Run a free AI visibility check to set a realistic starting point.