AI Placement Service Offers: 12 Questions to Ask Before You Pay

Before you hire any service that offers “AI placement”, ask how they work, how they measure results and what they cannot promise. An honest provider will explain that AI assistants choose answers on their own and that the work improves your chances through content, mentions, consistent facts and technical access. If a provider guarantees placement, treat that as a reason to look elsewhere.

Questions about method

1. What exactly will you do each month? Look for concrete deliverables: pages written, profiles fixed, prompts tracked, outreach done.
2. Where will content be published? On your site, on third-party sites, or both? Ask for examples of the kinds of sites.
3. Do you use any of these: fake reviews, forum posting under fake identities, paid links? The answer should be a clear no.
4. How do you handle technical access? They should check crawling, indexing and how your pages render.

Questions about claims

5. Are you a partner of OpenAI, Google, Anthropic or Microsoft? AI companies do not sell organic placement in their assistants’ answers. A claim of a special channel is a red flag.
6. Do you guarantee mentions or rankings? The honest answer is no. See why no one can guarantee an AI mention.
7. Can you put us in training data? No outside service controls what a model is trained on. Good public content can be part of the wider web that future models learn from, but nobody can promise inclusion.

Questions about measurement

8. Which prompts will you track, and who chooses them? You should agree on a list of real buyer questions together.
9. Do your prompts include our brand name? Branded prompts almost always mention you. Most of the tracked prompts should be category questions.
10. Which assistants do you check? ChatGPT, Gemini, Claude, Perplexity and Copilot behave differently; one model is not enough.
11. How do you show competitors? A useful report shows who else appears, not only you.

Questions about the contract

12. Can we cancel, and what do we keep? Content written for you should remain yours. Short or monthly terms let you leave if the work is not useful.

How to read the answers

Good providers are comfortable saying “we don’t know yet” and “this depends”. They talk about probabilities and trends. They show sample reports with both wins and gaps. They explain that live-search assistants may reflect changes sooner while knowledge from training data changes slowly.

Weaker providers lean on screenshots of a single answer, use vague words like “secret method”, or push you to sign a long contract quickly. If you are unsure, ask for a short paid trial with a clear scope. For more on choosing a partner, read our page on hiring an AI optimization agency.

A quick comparison table to fill in

When you speak to two or three providers, write down for each:

• Monthly price and minimum term
• Number of prompts tracked and models covered
• Content or fixes delivered per month
• Whether competitors are included in reporting
• Any claims you could not verify

Comparing on these points makes the differences clear quickly.

Where Keboost fits

Keboost is a self-serve platform rather than a placement agency. It tracks the prompts customers ask across AI models, shows where you and your competitors appear, and creates and distributes focused content for assistants to find and cite. It makes no guarantees, and plans are €29 or €99 per month, cancel anytime. You can apply every question above to us too. Run a free AI visibility check or review our pricing.