How to Update Outdated Business Info in AI Assistants

AI assistants repeat outdated business information because older facts may be in their training data and still appear on pages across the web. To update it, change the facts everywhere they appear, clearly signal what changed and when, and remove or redirect old sources. Assistants that use live search tend to reflect changes sooner; answers based mainly on training data can take longer.

Common kinds of outdated information

• A former company name after a rebrand.
• An old office or shop address after a move.
• Prices, plans or packages you no longer offer.
• A product range that changed.
• Former team members described as current leaders.

Each one has a different trail of old sources, so list them separately.

Why old facts stick around

Models are trained on large snapshots of the web taken at a point in time. If your old name appeared on hundreds of pages for years and the new one appeared last month, the old one is stronger in that snapshot. Live search helps, but if many pages online still show the old fact, the AI may still repeat it. Read more in how AI uses content freshness and authority.

A practical update plan

1. Write a change notice. Publish a short page or news post that says clearly what changed and when: “In March 2026, Atelier Nord became Nordform. Same team, same address.” This gives AI a direct statement to connect the old and new facts.
2. Update your own site completely. Search your site for the old detail, including footers, PDFs, image text and old blog posts.
3. Redirect old URLs. If you changed domains or page addresses, use permanent redirects so links to the old pages lead to the new ones.
4. Update every profile. Business listings, social profiles, review platforms, marketplaces, app stores and business registries.
5. Update structured data. Change name, address and other properties in your Organization or LocalBusiness markup. For a rebrand, you can mention the former name in your About text.
6. Contact sites that mention you. Partners, suppliers, associations and press can often update a name or link if you ask.

Handle price and offer changes carefully

Old prices are a common problem because they appear in reviews, comparison sites and forum posts. Keep a clear, current pricing page with a visible “last updated” date. If you changed plans, briefly explain the change. For more detail, see our page on correcting wrong pricing in ChatGPT.

Check progress over time

Ask several assistants about the changed detail once a week for the first month, then monthly. Note which assistant still shows the old fact and, if it shows sources, which page it used. That page is your next fix. Expect some assistants to update faster than others.

Keep information fresh going forward

Make updating listings part of every business change. A simple checklist kept with your company records saves time later. Our guide to updating brand information across the web can serve as a starting list.

How Keboost helps update outdated information

Keboost tracks how ChatGPT, Gemini, Claude, Perplexity, Copilot and others describe your business, shows where old facts still appear, and helps you create and distribute current content so AI can find the right version. It cannot change an AI model directly, but it helps you replace old sources with clear new ones. Run a free AI visibility check to see which old facts are still showing.